- All fermentation and production takes place in our factory located in Kaarina with Finnish expertise, describes atSauce CEO Juuso Tani.

The Key Flag is a mark of Finnish work. The mark can be granted to a product that is manufactured in Finland.  Additionally, the share of Finnish costs in the product's cost price, or the degree of domesticity, must be at least 50 percent. The calculation takes into account all costs related to the product.

- Domesticity is a central part of our business. It guarantees our customers quality, responsibility, and short supply chains. We want to show our customers in practice how effective our solutions are. Our fermentation technology has been developed in Finland, and it represents Finnish innovation at its best, says Tani.

The Key Flag mark is very well known in Finland. According to research by the Association for Finnish Work, almost all business decision-makers and consumers recognize the Key Flag. The Key Flag positively influences purchasing decisions for 68 percent of those who recognize the mark. The Key Flag is also the most purchase-motivating (74%) mark among all responsibility and domesticity labels.

Nina Pohjoiskoski, Customer Manager at the Association for Finnish Work, states that purchasing domestic products is experienced as societal influence and a responsible value choice that promotes Finnish competitiveness and welfare.

Consumers associate positive images of domesticity, reliability, safety, responsibility, and employment with the Key Flag. Through the Key Flag, companies can communicate important values to their customers and other stakeholders. As many as 94 percent of companies bearing the Key Flag say that the mark supports the sales of products and services, Pohjoiskoski says.



atSauce continues to develop Finnish fermentation expertise and offer innovative solutions to current and new customers.

Want to hear more?

Contact: myynti@atsauce.fi

Explore our products: www.atsauce.fi

The Key Flag is a mark of Finnish work. It can be granted to products manufactured in Finland, services produced in Finland, and domestic online stores. www.avainlippu.fi

The main task of the Association for Finnish Work is to ensure that Finnish work and the good that comes from it is noticed. The association administers the Key Flag, Design from Finland, and Social Enterprise marks and acts as a voice promoting domestic work expertise and work positivity. www.suomalainentyo.fi